Kuyichi makes jeans and fashion for men and women aged 25 to 40 years old. Keywords: tough, sexy and nonchalant.
“I estimate that 90% of our customers buy Kuyichi because they see it as a cutting edge product, not because of the story,” says Tony Tonnaer, managing director of Kuyichi since 2002. “They do feel good about buying, because Kuyichi’s philosophy suits the times. Young consumers are extremely critical. They set high standards for the level of creativity and want to know where something comes from. The MADE-BY Track & Trace system is a perfect match for that curiosity.”
More than 10 years after its launch, Kuyichi has grown into a trend-setting jeans label, which is also at the forefront of what they like to call the ‘Organic
Revolution’. In cooperation with MADE-BY, they are constantly working to clean up their production process and increase the use of sustainable materials.
Nearly half of all their tops are made from organically grown cotton, while the jeans use a 40% blend. Kuyichi produces its collections in Turkey, Peru, Tunisia and India, with some minor production in China and Italy.
Kuyichi has more than 200 points of sale in the Netherlands and is available in Germany, Sweden, Italy, Spain, England and Australia, among other countries.
