MADE-BY is an initiative of Solidaridad, a development organisation that combats injustice and poverty around the world.

Solidaridad does not provide financial help, but promotes trade instead. ‘A well-made product deserves a good price. This ensures a decent wage to which everyone is entitled’, says Nico Roozen, director of Solidaridad and chairman of the MADE-BY Foundation: ‘After Max Havelaar coffee and Oké bananas, fashion produced in a sustainable manner is our third major fair trade initiative. Why clothing? Because – as everyone knows by now – the textile industry is a tough sector where cost price takes priority over people and the environment.’